SEO Skill

Google Analytics MCP for Claude

Ask Claude about your Google Analytics data in plain words. Add one server, sign in with Google, and it reads your own numbers on each request.

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  1. 1

    Open Customize, then Connectors. Choose Add, then Add custom connector.

  2. 2

    Name it seoskill, enter the server URL and choose Continue:

    https://seoskill.dev/mcp
  3. 3

    If Claude asks how to register the OAuth client, choose Register automatically. Then choose Add and sign in with Google.

  4. 4

    In a chat, turn it on from the + menu under Connectors.

Claude opens the Google sign-in when you connect. The connector belongs to your Claude account, so it also shows up in the desktop and mobile apps.

Prompts to try in Claude

Ask in plain words and your agent picks the tool. Only visits that pass a referrer or tag count as coming from an AI assistant. An AI app that sends neither shows up as Direct.

  • Did search traffic drop, or all traffic?

    The report puts Organic Search sessions next to sessions from all channels, so a sitewide drop looks different from a search drop.

  • Which landing pages does search send people to?

    seo_data with Google Analytics as the source: each landing page with sessions, users, engaged sessions and key events.

  • How many visits come from ChatGPT and Perplexity?

    The AI assistants rows: visits from ChatGPT, Perplexity, Claude, Gemini and Copilot, and the pages they land on.

  • Do clicks and sessions agree for my blog?

    Clicks from Search Console beside Organic Search sessions for the same dates. They count different things, so expect a gap.

Google Analytics in other AI clients

The same server and sign-in, with each client's own setup steps.

More data for Claude

One server reads all of these. Add a key or a site and your agent can use it.

Questions about Google Analytics in Claude