SEO Skill

Google Analytics MCP for ChatGPT

Ask ChatGPT about your Google Analytics data in plain words. Add one server, sign in with Google, and it reads your own numbers on each request.

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  1. 1

    Open Plugins, choose +, then Add custom MCP server.

  2. 2

    Name it seoskill and enter the server URL under Connection:

    https://seoskill.dev/mcp
  3. 3

    Choose OAuth for authentication, confirm, and choose Create as a plugin. Sign in with Google when ChatGPT asks.

  4. 4

    In a chat, type @ and pick seoskill.

ChatGPT opens the Google sign-in while it sets up the plugin, and refreshes the token after that.

Prompts to try in ChatGPT

Ask in plain words and your agent picks the tool. Only visits that pass a referrer or tag count as coming from an AI assistant. An AI app that sends neither shows up as Direct.

  • Did search traffic drop, or all traffic?

    The report puts Organic Search sessions next to sessions from all channels, so a sitewide drop looks different from a search drop.

  • Which landing pages does search send people to?

    seo_data with Google Analytics as the source: each landing page with sessions, users, engaged sessions and key events.

  • How many visits come from ChatGPT and Perplexity?

    The AI assistants rows: visits from ChatGPT, Perplexity, Claude, Gemini and Copilot, and the pages they land on.

  • Do clicks and sessions agree for my blog?

    Clicks from Search Console beside Organic Search sessions for the same dates. They count different things, so expect a gap.

Google Analytics in other AI clients

The same server and sign-in, with each client's own setup steps.

More data for ChatGPT

One server reads all of these. Add a key or a site and your agent can use it.

Questions about Google Analytics in ChatGPT