Blog
Practical guides to getting found in Google and AI answers, built on real search data.
How I'd grow PostHog
AI answers named PostHog in 24 of 30 answers to ten buyer questions, and PostHog's handbook says AI is already its biggest source of sign-ups. The cheapest next win is a lighter page: a typical posthog.com page sends 857 KB of styling before its first sentence, and 81 of 1,174 pages I checked run past the 2 MB Googlebot reads.
Read the PostHog teardownHow to build your own humanizer skill
A humanizer skill makes your agent's writing clear and direct for the reader. It finds the sentence patterns that bury the point and rewrites them without inventing facts. These are the checks and rewrite rules to put in yours, with real lines from 24 Claude drafts and a template to copy.
Read the postHow I'd grow Anthropic
AI answers named Claude in 54 to 56 of the 60 answers I collected in two runs, but linked a Claude or Anthropic page in only 17 or 18. Anthropic recently advertised for an SEO Lead. This is what I'd do in that job, starting with the pages AI answers and Google already want to send people to.
Read the Anthropic teardownHow I'd grow Cognition
Cognition's five hosts have up to 74,752 linking sites between them, more than Cursor's 62,594, and about a sixth of Cursor's Google traffic. AI answers already name Devin in 19 of 30 coding agent questions. This is the job in Cognition's SEO and AEO listing, done from the outside.
Read the Cognition teardownHow I'd grow Dub
Dub has a higher Domain Rating than Rewardful or PartnerStack, a marketplace of 399 affiliate programs and payout data from more than $20 million. "best affiliate programs" gets 6,000 US searches a month at a difficulty of 6, and Dub's marketplace doesn't rank for it yet. This is how I'd win those searches.
Read the Dub teardownHow I'd grow Replit
Google's AI Overviews for "ai website builder" and "ai app builder", searched 45,200 times a month in the US between them, both cite Replit. Replit is hiring someone to protect search equity like that through a site relaunch. This is what I'd do in that job.
Read the Replit teardownHow I'd grow Stripe
Every one of 59 AI answers to ten payment questions named Stripe across two runs, and Google AI Mode cited a stripe.com page in 1 of 10 each time. Stripe is hiring someone to close that gap. This is what I would do in the job, starting with US searches that land on another country's copy of a Stripe page.
Read the Stripe teardownHow I'd grow Typefully
Typefully schedules posts for more than 10,000 customers, the kind of first-hand data Buffer and Sprout Social use to win "best time to post" searches. Its free tools already bring most of its 35,200 monthly Google visits. Four changes would point more of it at the pages that sell scheduling.
Read the Typefully teardownHow I'd grow TypingMind
TypingMind already has a price page for 7,323 model listings and a setup guide for every AI provider it supports. Together they get about 1,400 Google visits a month. Four changes to pages it already has would bring most of the gain.
Read the TypingMind teardownHow I'd grow Shoeboxed
Shoeboxed has just built free pages for some of the biggest searches small business owners make, led by the IRS mileage rate at 109,000 US searches a month. Ahrefs finds none of them in the top 100 yet, while a page on a site with about half its Domain Rating gets 7,500 visits a month from the same searches.
Read the Shoeboxed teardownWhat AI slop is and how to remove it
AI slop is content made with AI and published without anyone reading it properly. These are the writing patterns that give it away, the research behind them, and how to check your own drafts.
Read the postHow I'd grow Amp
Amp's site has the same authority as Augment Code's and about a seventh of its search traffic. Almost all of it comes from the word "amp", which also means an amplifier. This is how I'd point the site at the searches that sell plans and orbs.
Read the Amp teardownHow I'd grow Ben's Bites
Ben's Bites has more than 118,000 subscribers and about 890 visits a month from Google. Most of those visits land on a catalog that now returns a 404. This is how I'd turn search back into a steady source of new readers.
Read the Ben's Bites teardownHow I'd grow Every
Every's site has a Domain Rating of 77, level with its rivals in AI media, but most of its search traffic lands on pages that don't sell anything. This is how I'd send more of it to consulting, courses and the apps, and the new pages I'd build to win the searches its rivals get.
Read the Every teardownHow I'd grow Monologue
Monologue gets about 230 visits a month from Google, against about 135,000 for Wispr Flow. This post covers why, and what I'd change first.
Read the Monologue teardown