Free SpyFu alternative

SEO Skill: Use the free web tools with no account. For your own data, add https://seoskill.dev/mcp to your AI agent and sign in with Google (read only).

SpyFu: No account needed to start: type a keyword or competitor into the search bar to use the free version. Share an email address to keep searching with no time limit. Paid plans are bought from the pricing page and come with a 30-day money back guarantee. There is no free trial with an end date.

SEO Skill: Free web tools: backlink checker, Domain Rating, competitor keywords, SERP checker, traffic estimates, robots.txt, sitemap, schema and more. In your AI agent: Search Console reports (quick wins, low CTR, striking distance, content decay, cannibalization, traffic drops), page checks, index checks, before and after comparisons, and keyword research with your own key. A site crawler and internal links in the CLI.

SpyFu: PPC competitor research and ad history, SEO competitor keywords, Kombat keyword gap, keyword research, backlinks by keyword, SERP analysis, ranking history, weekly rank tracking, an AI site audit, RivalFlow content suggestions, AI brand monitoring, sales leads and white-labeled reports. No MCP server stated. SpyFu GPT, a custom GPT in ChatGPT, reads SpyFu data through its API at no extra charge; the pricing table limits Basic to 3 chats and makes it unlimited on Pro + AI and Team/Agency. The REST API comes with Pro + AI ($40 monthly API credit) and Team/Agency ($100 monthly API credit), then pay as you go per 1,000 rows.

SEO Skill: Google Search Console, Google Analytics, URL Inspection, Clicky, and DataForSEO or Ahrefs with your own key. Bing Webmaster Tools in the CLI. Free Domain Rating by Ahrefs on research rows.

SpyFu: SpyFu's own index: 7.2 trillion search results, 13.1 billion keywords and 152 million websites, per its homepage, Competitors' Google Ads keywords and ad history, Organic ranking history, Keyword metrics from Google Keyword Planner, Google Search Console (GSC Integration on every plan, Performance Tracking with GSC on Pro + AI and up)

SEO Skill: Your browser for the web tools. Claude Code, Claude, ChatGPT, Codex, Cursor, VS Code, Gemini CLI, Windsurf, Le Chat and any remote MCP client for your own data.

SpyFu: SpyFu web app, ChatGPT (SpyFu Keyword Research GPT)

SEO Skill: Yes

SpyFu: ChatGPT only, through a custom GPT. No MCP server or Claude connector stated.

SEO Skill: Every on-demand tool, with no usage cap and no time limit.

SpyFu: Free version with no time limit. Results are cut short, and full results, keyword tracking and a custom search database need a paid plan. Sharing an email address lets you search as often as you want. Exact free limits are not stated. No free trial. Paid plans have a 30-day money back guarantee.

SEO Skill: The weekly site audit is $50 a month per site: weekly crawl, daily Google index checks, stored history, drop and return alerts, and a Monday email and webhook. Cancel any time.

SpyFu: Basic $39 a month, or $29 a month billed annually (10k row results and exports, 5k weekly tracked keywords, 1 user, no API). Pro + AI $59 for the first month then $119 a month, or $89 a month billed annually (unlimited results and exports, 15k tracked keywords, API with $40 monthly credit, 1 user). Team/Agency $249 a month, or $187 a month billed annually (unlimited results and exports, 50k tracked keywords, API with $100 monthly credit, 5 users). Extra users $15 a month on Basic and $30 on the other plans. Paying annually saves 25%. Prices in USD.

SEO Skill: Read-only Google sign-in. Your agent can start the paid audit for a site, which returns a Stripe Checkout link for you to open.

SpyFu: Its Site Audit can change your live site. After you install a JavaScript snippet (directly or through Google Tag Manager), fixes you approve, such as titles, meta descriptions, H1s and social tags, are applied to your pages through that snippet and can be rolled back. Nothing is published without your approval. No Google Search Console write actions stated.

SEO Skill: Search Console and analytics rows are fetched on each request and never stored, except what the paid weekly audit keeps for its sites. Your linked accounts and saved keys are kept, encrypted.

SpyFu: Not stated. The pricing page lists a GSC Integration but does not say what Search Console data it stores.

SEO Skill: Google's 16 months, read live. With the weekly audit, crawl and index history for the sites you audit.

SpyFu: 10+ years of historical data on every plan, per the pricing page. Organic ranking history and 10+ years of ad history are on Pro + AI and Team/Agency, not Basic. Its homepage says 18+ years of historical data.

SEO Skill: Hosted service, with the CLI and local MCP server open source (Apache 2.0)

SpyFu: Hosted service