Google is not the only search engine sending visits. Connect Bing Webmaster Tools and the main report shows both engines for the same dates, so you can see how much of your search traffic each one sends.
You need a site verified in Bing Webmaster Tools. Bing can import your sites from Search Console, which is the quickest way to add them.
Bing runs with the CLI and the local MCP server, on your own machine. The hosted MCP cannot reach Bing (Bing blocks requests from its network), so if you use it, your agent runs the CLI for Bing, the same way it does for a crawl.
Connect Bing on your account
On your account page, choose Connect Bing and sign in to Bing Webmaster Tools. Then link the CLI on your machine to the same account:
seo login
The CLI gets a short-lived Bing token from your account and calls Bing from your machine. Any machine you link the same way, including a cloud agent, gets Bing with no extra setup.
Connect Bing with an API key instead
To keep Bing on one machine only, use a Bing Webmaster API key. In Bing Webmaster Tools, open Settings, then API access, and copy the API key. Then run:
seo providers bing connect
It checks the key, shows how many verified sites it can read and saves it in your system keychain (or a private local file where there is no keychain). Agents and CI can set SEO_BING_API_KEY instead. To check or remove the key:
seo providers bing status
seo providers bing disconnect
What Bing adds to the report
Run the main report as usual. The overview gains a line with Google (Search Console) and Bing clicks and impressions for the same dates, and each engine’s share of those clicks. If Bing is not connected, the line says so and how to connect it.
The bing section lists Bing’s top queries with Google’s clicks, impressions and position for the same query beside them, and the same for pages:
seo report --site example.com --section bing
For raw Bing query or page rows with the previous period, use seo data with Bing as the source:
seo data --site example.com --source bing --dimensions query
With the local MCP server, ask your agent for the Bing section or for raw Bing rows, and it runs seo_report or seo_data. seo_sites shows the Bing site for each Search Console property, and any Bing sites with no property.
Bing with the hosted MCP
When you ask the hosted MCP for Bing, it tells your agent to run the CLI instead. An agent with a shell links the CLI to your account once (you approve it in your browser), then runs the Bing section:
npx -y seo login
npx -y seo report --site example.com --section bing --json
How to read Bing’s numbers
Bing and Google count clicks, impressions and position their own way, so their numbers sit side by side and are never added together. Bing lists only its top queries and pages, grouped by week. A query missing from Bing’s list is unknown, not zero (it may just be below Bing’s cut-off).
Because Bing’s rows come by week, the weeks counted can start or end a few days away from Google’s exact dates. The result names the weeks it used.
Bing link data and IndexNow are not part of SEO Skill.