SEO Skill

SEO Skill vs Google Analytics MCP

Google's own Google Analytics MCP server. It is experimental, runs on your machine and reads reports and property settings through Google's APIs. SEO Skill gives your agent your own Search Console, Google Analytics and keyword data for free, with nothing to install.

Get started free

Run it in a terminal, then sign in with Google.

Or run it on your machine

Installs the CLI, signs you in and adds the skill to your agents. Site crawls and Bing data run this way, on your own machine. A crawl fetches many pages, and Bing blocks our hosted server.

At a glance

The four things most people compare first, from each product's own pages.

SEO Skill

Free use
Every on-demand tool, no usage cap
Paid
$50 a month per site, for the weekly audit
Works in web chat
Yes
Connect
One URL and a Google sign-in

Google Analytics MCP

Free use
Open source
Paid
No paid plan
Works in web chat
Not stated
Connect
Run it on your own machine

Pick Google Analytics MCP if

From Google Analytics MCP's own pages.

  • You want the server Google's Analytics team publishes.

  • You need realtime and funnel reports, or your custom dimensions and metrics.

  • You want to read account settings such as Google Ads links and annotations.

Pick SEO Skill if

One hosted MCP server for your own search data.

  • You want nothing to install and no Google Cloud project: one URL and a Google sign-in.

  • You want it in claude.ai, ChatGPT and Le Chat on the web, and in cloud agents that cannot reach your laptop.

  • You want every tool your agent calls to be free, with no usage cap and no trial that ends.

  • You want Search Console, Google Analytics, URL Inspection and Clicky behind one Google sign-in, plus keyword research with your own DataForSEO or Ahrefs key.

Side by side

Every fact we compared, with Google Analytics MCP's taken from the sources at the end of this page.

Connect

SEO Skill: Add https://seoskill.dev/mcp to your agent and sign in with Google. Read-only access, no Google Cloud project, no API key.

Google Analytics MCP: Google Application Default Credentials: either your Google user account through gcloud auth application-default login (optionally with your own OAuth desktop or web client JSON), or a service account key or impersonation. A Google Cloud project with the Analytics Admin and Data APIs enabled is required.

Tools

SEO Skill: 7 hosted tools: seo_sites, seo_report, seo_page, seo_compare, seo_index, seo_research and seo_data. The CLI adds the site crawl, internal links and Bing.

Google Analytics MCP: 9 tools listed in the GitHub README and 9 listed on the Google developers page. The lists differ: the README includes create_property_annotation and the developers page includes run_conversions_report instead.

Data sources

SEO Skill: Google Search Console, Google Analytics, URL Inspection, Clicky, and DataForSEO or Ahrefs with your own key. Bing Webmaster Tools in the CLI. Free Domain Rating by Ahrefs on research rows.

Google Analytics MCP: Google Analytics

AI clients

SEO Skill: Claude Code, Claude, ChatGPT, Codex, Cursor, VS Code, Gemini CLI, Windsurf, Le Chat and any remote MCP client

Google Analytics MCP: Gemini CLI, Gemini Code Assist, Claude Code, Claude Desktop, Cursor, Antigravity CLI, Antigravity IDE

Works in web chat

SEO Skill: Yes

Google Analytics MCP: Not stated

Free

SEO Skill: Every on-demand tool, with no usage cap and no time limit.

Google Analytics MCP: Open source under Apache 2.0. No price is stated.

Paid plans

SEO Skill: The weekly site audit is $50 a month per site: weekly crawl, daily Google index checks, stored history, drop and return alerts, and a Monday email and webhook. Cancel any time.

Google Analytics MCP: Free and open source

Can it change anything

SEO Skill: Read-only Google sign-in. Your agent can start the paid audit for a site, which returns a Stripe Checkout link for you to open.

Google Analytics MCP: The developers page says it is read only and cannot create, modify or delete Google Analytics settings. The GitHub README lists create_property_annotation, which needs the --allow-write flag and the analytics.edit scope.

Your data

SEO Skill: Search Console and analytics rows are fetched on each request and never stored, except what the paid weekly audit keeps for its sites. Your linked accounts and saved keys are kept, encrypted.

Google Analytics MCP: Runs locally on your machine (the README calls it a local MCP server). Storage is not stated beyond the credentials file you create.

History

SEO Skill: Google's 16 months, read live. With the weekly audit, crawl and index history for the sites you audit.

Google Analytics MCP: Not stated

Licence

SEO Skill: Hosted service, with the CLI and local MCP server open source (Apache 2.0)

Google Analytics MCP: Apache 2.0

GitHub

SEO Skill: iannuttall/seo

Google Analytics MCP: googleanalytics/google-analytics-mcp, 3,617 stars, last commit 2026-10-27

Move from Google Analytics MCP in a few minutes

Nothing to migrate: SEO Skill reads your accounts live. When you are done, remove Google Analytics MCP from your agent and revoke its access.

More comparisons

Other ways to give your agent search data, next to SEO Skill.

mcp-gsc

Free: Open source. Paid: No paid plan.

SEO Skill vs mcp-gsc

search-console-mcp

Free: Open source. Paid: No paid plan.

SEO Skill vs search-console-mcp

mcp-server-gsc

Free: Open source. Paid: No paid plan.

SEO Skill vs mcp-server-gsc

Suganthan's GSC MCP

Free: Open source. Paid: No paid plan.

SEO Skill vs Suganthan's GSC MCP

Questions about Google Analytics MCP

Sources for Google Analytics MCP, read 2 November 2026: README, tools, setup, write flag, Developers page, read only note, tools, clients, Latest release 0.8.0.