SEO Skill vs Claude SEO
Claude SEO is a free Claude Code plugin of SEO skills and agents that audits websites, and reads Google data when you connect it. SEO Skill gives your agent your own Search Console, Google Analytics and keyword data for free, with nothing to install.
Get started freeRun it in a terminal, then sign in with Google.
Or run it on your machine
Installs the CLI, signs you in and adds the skill to your agents. Site crawls and Bing data run this way, on your own machine. A crawl fetches many pages, and Bing blocks our hosted server.
At a glance
The four things most people compare first, from each product's own pages.
SEO Skill
- Free use
- Every on-demand tool, no usage cap
- Paid
- $50 a month per site, for the weekly audit
- Works in web chat
- Yes
- Connect
- One URL and a Google sign-in
Claude SEO
- Free use
- Open source
- Paid
- No paid plan
- Works in web chat
- Not stated
- Connect
- Install it in your agent
Pick Claude SEO if
From Claude SEO's own pages.
You work only in Claude Code and want full site audits covering technical SEO, content, schema, local and AI search.
You want audit reports saved as Markdown, PDF and JSON files.
You want to start without any Google sign-in or API keys.
Pick SEO Skill if
One hosted MCP server for your own search data.
You want nothing to install and no Google Cloud project: one URL and a Google sign-in.
You want it in claude.ai, ChatGPT and Le Chat on the web, and in cloud agents that cannot reach your laptop.
You want every tool your agent calls to be free, with no usage cap and no trial that ends.
You want Search Console, Google Analytics, URL Inspection and Clicky behind one Google sign-in, plus keyword research with your own DataForSEO or Ahrefs key.
Side by side
Every fact we compared, with Claude SEO's taken from the sources at the end of this page.
SEO Skill: Add https://seoskill.dev/mcp to your agent and sign in with Google. Read-only access, no Google Cloud project, no API key.
Claude SEO: Optional. Search Console and Google Analytics 4 use a Google Cloud service account JSON key added to the property (the skill also mentions an OAuth token), and PageSpeed and CrUX use a Google API key. Settings go in ~/.config/claude-seo/google-api.json.
SEO Skill: 7 hosted tools: seo_sites, seo_report, seo_page, seo_compare, seo_index, seo_research and seo_data. The CLI adds the site crawl, internal links and Bing.
Claude SEO: README states 26 sub-skills, 19 specialist agents and 30 core and extension commands. It is not an MCP server, so it has no MCP tool count.
SEO Skill: Google Search Console, Google Analytics, URL Inspection, Clicky, and DataForSEO or Ahrefs with your own key. Bing Webmaster Tools in the CLI. Free Domain Rating by Ahrefs on research rows.
Claude SEO: Google Search Console, Google Analytics 4, PageSpeed Insights, Chrome UX Report, Google Indexing API, Bing Webmaster Tools (extension), SE Ranking (extension), Profound (extension), Moz, Common Crawl
SEO Skill: Claude Code, Claude, ChatGPT, Codex, Cursor, VS Code, Gemini CLI, Windsurf, Le Chat and any remote MCP client
Claude SEO: Claude Code
SEO Skill: Yes
Claude SEO: Not stated
SEO Skill: Every on-demand tool, with no usage cap and no time limit.
Claude SEO: Yes. The README says it is MIT licensed with no per-site pricing and no usage limits; you need Claude Code, and a full audit uses your Claude plan. Members of the AI Marketing Hub Pro community get a private version with early features.
SEO Skill: The weekly site audit is $50 a month per site: weekly crawl, daily Google index checks, stored history, drop and return alerts, and a Monday email and webhook. Cancel any time.
Claude SEO: Free and open source
SEO Skill: Read-only Google sign-in. Your agent can start the paid audit for a site, which returns a Stripe Checkout link for you to open.
Claude SEO: Can submit URLs to Google's Indexing API (/seo google index, and batch up to 200 URLs). It writes report files on your machine and can generate sitemaps and Schema.org markup as files.
SEO Skill: Search Console and analytics rows are fetched on each request and never stored, except what the paid weekly audit keeps for its sites. Your linked accounts and saved keys are kept, encrypted.
Claude SEO: Runs inside Claude Code on your machine. Pages and data it reads are sent to Claude, and reports are saved as files on your machine. Google keys stay on your machine.
SEO Skill: Google's 16 months, read live. With the weekly audit, crawl and index history for the sites you audit.
Claude SEO: Google's 16 months
SEO Skill: Hosted service, with the CLI and local MCP server open source (Apache 2.0)
Claude SEO: MIT
SEO Skill: iannuttall/seo
Claude SEO: AgriciDaniel/claude-seo, 25,872 stars, last commit 2026-10-22
Move from Claude SEO in a few minutes
Nothing to migrate: SEO Skill reads your accounts live. When you are done, remove Claude SEO from your agent and revoke its access.
- Add SEO Skill to your agentUse the setup box above, or the steps for your client on the integrations page.
Check your access
Ask "list my Search Console properties". Every Google account you link shows up.
- Add your research keySave a DataForSEO or Ahrefs key on your account page if you use keyword research.
Carry your prompts over
Prompts in plain words work as they are. Prompts that name Claude SEO's own tools need rewording.
More comparisons
Other ways to give your agent search data, next to SEO Skill.
AccuRanker
Free: No. Paid: $249 a month (Professional).
Free AccuRanker alternativeAhrefs
Free: Free account, verified sites. Paid: $29 a month (Starter).
Free Ahrefs alternativeAnswerThePublic
Free: Free, 3 searches a day. Paid: US$20 a month (Starter).
Free AnswerThePublic alternativeMajestic
Free: Free account, limits not stated. Paid: $49.99 a month (Lite).
Free Majestic alternativeQuestions about Claude SEO
Sources for Claude SEO, read 2 November 2026: README, pricing, privacy, install, counts, Google API sign-in setup, Google commands and Indexing API, Latest release v2.5.0.