Programmatic SEO opportunities

Start with repeated templates and query clusters already observed on the site. Add independent discovery and live results only when they help decide whether to extend a working template, research a different page type or stop.

Install and run the report

Install the CLI once, then run seo start to connect your site and Google data. After setup you can run this report yourself or ask your agent to run it.

Runafter install

Install the SEO CLI globally.

npm i -g seo

Run setup after installation.

seo start

Research template expansion without making paid calls by default.

seo reports run pseo-opportunities --params '{"site":"sc-domain:example.com","includeExternal":false}' --json

What you get from this report

Research ways to expand an existing programmatic page system with Search Console, keyword ideas, current results and competitor pages before building more.

Best for: Repeated templates already earn impressions and need a careful expansion plan.
Needs: Existing page patterns
You get: Research ways to expand an existing programmatic page system with Search Console, keyword ideas, current results and competitor pages before building more.
Use next: Audit programmatic SEO templates

Every report follows the same rules for missing data and outside estimates.See how report data works.

What you need before you run it

The report uses the information below. Optional sources are only used when you ask for them.

Existing page patterns

Uses the programmatic SEO audit to show repeated sections of the site and example pages from each one.

Search Console searches and pages

Shows the searches already associated with those pages, including clicks, impressions and average position.

Optional keyword research

Finds related searches for a country and language when you connect a research provider and ask for them.

Optional current search results

Checks up to three searches in the chosen market and device so you can review the pages that currently rank.

Use a different report for these jobs

These jobs need a different report or a manual review.

You need to check the technical health or Google index status of pages that already exist.

Run the programmatic SEO audit on a representative set of pages before changing the template.

Programmatic SEO audit

You want to generate every keyword combination from the research.

Review a small sample first. Check that each page would answer a useful search, add something distinct, use reliable data and fit the site structure.

Needs more evidence

Use the report with an agent or in code

The command above is enough for most work. These options let an agent, script or application run the same report with explicit input and structured output.

Use the report catalog when an agent, script or CI job needs predictable JSON instead of the normal terminal output. Check the current input first, then run the report with the validated parameters.

Check the current input before the agent or script runs the report.

seo reports describe pseo-opportunities --json

Once the input is valid, run the report through the report catalog.

seo reports run pseo-opportunities --params '{"site":"sc-domain:example.com","includeExternal":false,"templateLimit":10,"clusterLimit":10}' --json

An MCP agent follows the same two-step flow. It inspects the current schema, fills the required fields and only then runs the report.

Ask the MCP server for the current report input.

{
  "id": "pseo-opportunities"
}

Run the report after the agent has checked and filled the input.

{
  "id": "pseo-opportunities",
  "params": {
    "site": "sc-domain:example.com",
    "includeExternal": false,
    "templateLimit": 10,
    "clusterLimit": 10
  }
}

Install the package in a Node 22 project when your application needs to run the report directly. The result includes the same evidence, warnings and limits returned through the CLI and MCP server.

Add the SEO package to your project.

npm install seo

Run the report from your TypeScript application.

import { executeReport } from 'seo/mcp'

const result = await executeReport(
  'pseo-opportunities',
  {
  "site": "sc-domain:example.com",
  "includeExternal": false,
  "templateLimit": 10,
  "clusterLimit": 10
},
)

console.log(result)

What to do next

Review the site's templates and clusters before adding external evidence. For the strongest candidates, inspect live results and complete the data-source checks before deciding to extend a template, create a different page type or do nothing.

01Rerun with explicit external market and cost limits only when independent discovery would change the decision.
02Inspect representative ranking pages and validate identifiers, fields, coverage, freshness, rights, missing-value rules, crawl controls, and internal links.
03Run the programmatic SEO audit with limited crawl and index samples before changing a generator.

Audit programmatic SEO templates, repeated URL patterns and Search Console demand. Review representative pages before changing a whole template.

Programmatic SEO audit

Discover market-specific keyword ideas from a small seed list with search volume, difficulty, source overlap, provider coverage, cache status and cost.

Keyword research report

Inspect exact organic ranks, domains, URLs, titles, snippets and result features for one keyword, location, language and device-specific search snapshot.

Live SERP results report

Group returned Search Console queries into repeated demand themes so content gaps, templates and competing pages are easier to inspect across the site.

Search query clustering report

Sources used by this report

These primary sources define the provider data or search controls used by the result.