---
title: "Claude SEO with your own search data | SEO Skill"
description: "Use Claude for SEO with your real Search Console, Google Analytics and keyword data. Free MCP server and SEO skill for Claude Code, claude.ai and Claude desktop."
canonical: "https://seoskill.dev/features/claude-seo"
language: "en"
---

# Claude SEO with your own search data

Claude is good at SEO reasoning. Give it your clicks, queries, index status and keyword data, and it answers about your site instead of an average one.

Run it in a terminal, then sign in with Google.

Or run it on your machine

Installs the CLI, signs you in and adds the skill to your agents. Site crawls and Bing data run this way, on your own machine. A crawl fetches many pages, and Bing blocks our hosted server.

## Why Claude needs your data for SEO

Ask Claude why your traffic dropped and, on its own, it can only list the usual suspects. It has never seen your Search Console. Connect SEO Skill and Claude reads your clicks, impressions, positions and queries before it answers, checks the pages it names with URL Inspection, and tells you which Google update fell in the same week.

## Add SEO Skill to Claude Code

Run this in a terminal. The user scope makes it work in every project:

```
claude mcp add --transport http --scope user seoskill https://seoskill.dev/mcp
```

Start Claude Code, type `/mcp`, choose seoskill and sign in with Google. Access is read only. For the site crawl, internal links and Bing, install the CLI with `npm i -g seo` and run `seo start`, which can also add the SEO skill to Claude Code (and if you skip that, `seo skill install` adds it later).

## Add SEO Skill to claude.ai and Claude desktop

Open Customize, then Connectors, choose Add, then Add custom connector. Name it seoskill, enter `https://seoskill.dev/mcp` and sign in with Google. The connector belongs to your Claude account, so it shows up on the web, in the desktop app and on your phone. Every Claude plan can add custom connectors, and the free plan allows one.

## Prompts to try in Claude

| Ask | What Claude reads |
| --- | --- |
| What changed in search last week? | Clicks and impressions against the week before, with the pages and queries that moved most. |
| Which queries am I on page two for? | The striking distance section of the Search Console report, with the page that ranks for each. |
| Why did this page lose its clicks? | The live page, its Google index status and its queries before and after. |
| Did the last core update hit us? | Equal periods before and after the date, with the Google updates in the window. |
| What does this competitor rank for that we don't? | Ranked keywords from your own DataForSEO or Ahrefs key. |

## What it costs

Every tool Claude calls is free with no usage cap. Keyword research uses your own DataForSEO or Ahrefs key, so you pay that provider directly. The only paid part is the weekly site audit, $50 a month per site, which crawls the site every week and checks Google's index every day in the background.

## Read the docs

[

### Claude Code

The one command that adds SEO Skill to Claude Code.

Claude Code docs](https://seoskill.dev/integrations/claude-code)[

### Claude

Add SEO Skill as a custom connector in claude.ai, desktop and mobile.

Claude docs](https://seoskill.dev/integrations/claude)[

### seo report

The Search Console report Claude reads first.

seo report docs](https://seoskill.dev/docs/report)[

### seo research

Keyword and competitor data from your own key.

seo research docs](https://seoskill.dev/docs/research)