AI visibility tracking
See how AI visibility tracking measures brand mentions, citations, prompt coverage and share of voice, what SEO Skill supports now, and what is planned.
AI visibility tracking is not in the package yet
The current reports can check technical eligibility and recorded referral traffic. They cannot tell you how often an AI assistant mentions your brand, cites your site, or chooses a competitor instead.
That needs a separate report built on repeatable third-party data. Running the same prompt by hand a few times is interesting, but it is a terrible monitoring system (and you will forget which answer you saw last Tuesday).
What AI visibility tracking should measure
The planned report will keep the observed answers and citations beside every summary number. A score without the prompts, provider, market, and date is not much use when the answer changes.
| Measurement | What it should tell you |
|---|---|
| Brand mentions | How often tracked answers name your brand or a named competitor. |
| Citations | Which pages and domains the answers cite, including citations that do not mention the brand. |
| Prompt coverage | How many prompts in a fixed set return a mention or citation for your site. |
| Share of voice | How your observed mentions compare with competitors tracked against the same prompts. |
| Change over time | Which assistants, prompt groups, pages, or competitors gained or lost observed visibility. |
You should be able to open the prompts and cited pages behind each change. Missing, capped, or unsupported provider data must stay visible too. Zero and unknown are different answers.
What SEO Skill can measure now
These reports cover the evidence around AI search without pretending it is a visibility score. Each one answers a smaller question you can verify today.
Check crawl access, indexability, snippet controls, page structure, and optional agent resources.
Check the technical controls Google documents for AI search eligibility.
Find visits from known AI assistants that reached the site and were recorded by GA4.
Turn real search queries into a stable prompt set for an external tracking provider.
A crawl restriction can affect eligibility. A GA4 referral proves that one recorded visit reached the site. Neither result measures how often your pages appeared inside generated answers.
What the planned report will need
A useful report needs more than a domain name. It must keep the tracked prompt, provider response, and comparison settings attached to every result.
- 01A provider connection and the answer data returned by that provider.
- 02Your brand names, domains, competitors, markets, and assistants to track.
- 03A fixed prompt set grouped by topic or customer question.
- 04The date, location, model, and provider settings used for each observation.
- 05The mentioned brands, cited URLs, and answer evidence returned for each prompt.
Provider plan
The planned report will support Ahrefs, Semrush, and DataForSEO. Connect the services you already use, or use all three in the same report.
Each result will show which service supplied it, what was measured, and where the data is missing or limited. If the services disagree, you will see the difference instead of getting one neat score that hides it.
What AI visibility data still cannot prove
AI answers are generated again for every request, so the same prompt can return a different answer on the next run. A tracked prompt set gives you a repeatable sample across the assistants, countries, models, and dates you choose. A missing mention only means the provider did not see one in that run. It does not prove your brand never appeared elsewhere.
Mentions and citations also need human review. A citation can be irrelevant, negative, or attached to the wrong claim. More mentions are not automatically better if the answer describes the product badly.